"People think just because you can't see their underwear, it doesn't matter how it looks. National Underwear Day changes that opinion, year after year. Last year's response was huge, so we know people are open to change," says Freshpair President Matthew Butlein.
Regardless of how many pairs they own, the average American man or woman alternates between the same 10 pairs of underwear or panties, each one clocking approximately 900 hours of wear a year. That's five weeks worth of sweating, stretching and being sat on. Factor in roughly 60 wash and dry cycles, and it's a miracle they're still in one piece. Except they're not-holes, stains, loss of shape and droopy elastic rob each pair of comfort and the ability to make you feel great. So why do people still wear them? Every excuse, from they can't find it at their local stores anymore to it's their lucky pair. That's where the giveaway comes in. Contestants can choose the style they want, ranging from classic briefs to sexy thongs, so it gives them a chance to either replace their current style or try something new. Sponsors include Calvin Klein, Wacoal, Papi, b.tempt'd, 2(x)ist, Bali,
hottest mens underwear , Barely There, Go Softwear, Natori, Le Mystere, Cocksox, Hanes, Vanity Fair, Elle Macpherson Intimates and Maidenform. In addition to the giveaway, we're putting our hottest brands on sale, including ASSETS, Gregg Homme, Carnival, Joe Snyder, Ed Hardy, BumGear, Glamorise, Male Power and more!
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